Pantone Rilis Warna 'Period' untuk Mengubah Stigma Menstruasi!

Warna 'Period' dari Pantone

 

 

 

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.” Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.

A post shared by PANTONE (@pantone) on Sep 29, 2020 at 9:05am PDT

Pantone meluncurkan shade warna merah terbaru yang dinamai 'Period' pada Rabu (30/9/2020).

Di Instagram, Pantone menggambarkan Period sebagai 'warna merah aktif dan adventurous' yang bermaksud untuk memberanikan orang-orang yang menstruasi untuk merasa bangga akan diri mereka.

Tujuannya adalah untuk menerima haid dengan percaya diri, bangkit dan dengan penuh semangat merayakan daya yang exciting dan kuat sejak lahir, serta mengajak semua orang terlepas dari gender untuk merasa nyaman untuk berbicara secara spontan dan terbuka tentang fungsi tubuh yang murni dan alami.

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